“C-Lab creative” reads in colorful neon in front of a giant figure fashioned from plastic boxes. The South Korean brand has set itself a target of: “Innovating like the companies of Silicon Valley.” “In the early 2000s, Samsung Electronics created the C-Lab because it began to rapidly grow as a company and many startups, such as Facebook and Twitter, began to emerge in that decade and were expanding fast,” explains Jun Kim, employee of the public relations and strategy department of C-Lab’s creative development center. Since the inception of Creative Lab in 2012, the program has supported 391 projects initiated by the company’s employees and 475 by external startups. Now it is aiming to help several of its employees and external startups to achieve this success. The company started out selling fruit and fish more than 80 years ago and has evolved into a powerhouse that accounts for 20 percent of South Korea’s GDP. The tech giant certainly understands what success entails. These are just some of the inventions that Samsung is supporting through its Creative Lab (C-Lab) innovation program. A belt that warns if you eat too much, a forehead cooler to lower fever or a scanner that helps sort fabrics for cleaning clothes.
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